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Business to Business – The Explanation Behind It

If you are still the uninitiated one, you might wonder what is behind business to business marketing. In fact, it might be new to you, as like any others who weren’t updated with this business trend. You might also happen to hear business to consumer marketing. Now, if you want to learn more about business to business, or B2B, we need to distinguish it from business to consumer, or B2C.

Marketing Programs

There are many distinctions which can be found between the two marketing strategies although they use several related marketing programs like advertising, public relations, direct marketing, and internet marketing. They also employ similar initial steps with as far as developing marketing strategy is concerned. However, in terms of executing these programs and as well as the results coming from their marketing activities, the distinction begins.

In B2B marketing, the relationship building activity efforts are made from one business to another.

So, in this effort, the value of the business relationship is maximized, in which multi-step buying process plus the longer sales cycle are involved in the activities, is strengthened. The business value also determines the rational buying decisions by focusing principally on awareness and educational building activities; therefore the brand identity of B2B is made based on personal relationship created.

On the other hand, the business to consumer marketing, or B2C, the relationship building activity efforts focus on the consumers.

The activities evolve around disclosing, selling, or marketing goods or services to the community, or to the consumers themselves. Unlike the business to business marketing, its major goal is to convert shoppers into buyers as constantly, forcefully, and frequently as possible. As it is the consumers that are the main target of B2C, the marketing program is product driven.

In addition to that, it capitalizes on foregoing the value of each transaction made with the people. Maintenance software and in-house service networks are provided for other organizations to make use of so to develop sales, profits, efficiency, and marketing. Examples of these networks include locations and marketing sites which target decision makers, managers, and business holders.

Again, in contrast of the business to business, the business to consumer marketing does not employ multiple buying process and longer sales cycle. The shorter sales cycle and single-step buying process are what the concept of B2C evolves around. It creates its brand identity in the form of imagery and repetition. It focuses on the point of buying and merchandising activities such as displays, store fronts, and coupons. In short, the businesses which provide retail product to the buying public falls under the B2C marketing.

Business to business marketing

Both marketing programs target on creating a strong brand. While the business to business marketing does not essentially create products and services to directly target shoppers’ loyalty and buying instincts, it promotes these goods based on the emotional buying view of the consumers, as it is with the business to consumer marketing.

And while in business to consumers marketing, the targeted consumers come up with purchase decisions seeing status, quality, comfort, and security as the strong factors, business buyers in business to business marketing depend on the aspects of enhancing productivity, reducing costs, and increasing profitability.

Internet Business to Business and Business to Consumer Marketing

Many people are aware of the internet marketing strategies; however, there are not too many who are aware of the two kinds, which are the business to consumers and business to business marketing. There are also recently a development in this field, adding business to employees and business to government strategies to the two kinds. This article however is going to focus on the former couple of internet marketing kinds.

If you have heard or came across a business to business or business to consumer marketing website, you might probably seen it as the ecommerce website selling a service or product to a certain customer base. However, you may also have encountered lead generation websites. Do these websites fall under business to business or business to consumer marketing?

The Lead Generation Websites

The lead generation websites operate by basically accumulating data from the visitors by engaging them to fill out a certain form. Then these websites will involve themselves in activities that turn them in profits. An instance is by selling these data into other websites, which are now the other form of B2C or B2B websites and those which are involved in the business of supplying goods, services, and businesses to the consumers.

The visitor who fills out the form in a website is opting-in, which only means that when a communication is sent to him will not be considered as any form of spamming. He is already considered as a customer; therefore, any lead generation websites can fall under the business to consumer marketing program. In many cases though, the website can become a business to business marketing type as well.

The business to consumer marketing is coming into full force nowadays. Whether small, mid-sized, or big business types, they employ this internet marketing strategy simply for the reason that many people around the world are turning into the internet when it comes to the buying activities. Even banks have their own websites, which allow their clients to login, view account balance, and sometimes, transfer money into another account. Essentially, this is already a form of B2C because they are reaching out to their customers.

The B2C Shopping Websites

There are also other big B2C websites which have become the shopping sanctuary of many people around the world, for example, the eBay, Amazon, Yahoo stores, Buy, Barnes and Noble, and many other similar websites. In addition to that, there are other popular websites that allow consumers to avail of services such as the giant computer corporations engaging their clients to configure their computer through the help of the contents of the websites.

The Success of Marketing

The B2C marketing is essentially the same with B2B, except in the latter, it focuses on business to business relationship instead of business to consumer relationship. Both however is becoming a phenomenal success in the field of internet business because they are able to reach the global audience and break geographical barriers which people have suffered in the past.

On the business owners’ side, they have found the advantages of being able to cut costs on the operations as extremely beneficial. In addition, whether you have small, mid-sized, or big business, these internet business to business and business to consumer marketing strategies are open to all.

Make Your Life Easy by Purchasing a Small Business Insurance Policy

Running a small business assures that you have a lot of responsibility and legal accountability and purchasing business insurance can aid with these. There is always room for improvement with quality and services even if you run the business with the best possible care. Based on a client’s perception, you may have done them wrong. Do you already have insurance for your business? Discover what many successful owners in business already realized about liability insurance for their business.

About 78% of the United States businesses are made to be a joint ownership or sole ownership, in accordance to Bizstats.com. Many owners of small business do not realize that this type of ownership may risk personal and business property. Purchasing business insurance will protect the business and individual lives from ruin financially. The most prevalent misconception of the limited liability business is that the owner of the business is secure from liability and this type of insurance may not be necessary. You may be regarded as liable personally if there was a guarantee signed by you for a business loan, you may have directly or indirectly injured a person, your manner has been irresponsible or illegal, or your operation of business is not set up as a separate entity.

Protection from lawsuits against personal injury and property damage is ensured through the securing of business insurance for liability. This type of insurance typically covers damages pertaining to a lawsuit as well as costs for legal action. Liability insurance may be obtained in different types in dependence with the needs of the business. Here are a few of the different ones available.

• General liability is the main protection for your business against property damage, injury claims, and advertising claims. This type of insurance for your business could possibly be the only type that you are in need of according to your specific business.
• Professional liability may be also recognized as errors and omissions. This type of assurance will protect the business from errors, malpractice, omissions, and negligence. According to your area of expertise, there may be a requirement legally for this policy. Doctors are required to have coverage in order to practice medicine in many states.
• Product liability is needed when businesses sell or produce product that would need protection. In the occasion that an individual may become injured in the consequence of utilizing the item, this coverage would reduce the risk. Depending upon the Business Company and items they sell, there may be lesser risks than others.

Umbrella liability insurance is the usual insurance purchased to pick up when the general coverage leaves off. This type of business insurance will cover any payment that is in excess of the limits on the other policy. It also ensures more coverage for liabilities that a standard policy may not cover.

In the event of accident that could potentially become claims of liability, the insurers should let the company know as soon as they can. Documenting the occurrence may be required. Cooperation of the business is necessary for any summons and notices.